Philips Sonicare offers its own subscription service for people to buy replacement heads.Īt Quip, Enever says he's not concerned about the big players. "We have recently initiated our own work in this area and look forward to learning how people respond and engage with us."
"We are interested in learning more about this space, given the level of consumer interest," she said. Their success cut into P&G's Gillette sales, forcing the consumer products giant to slash razor prices and roll out its own subscription service.Īn Oral-B spokeswoman said the P&G brand is "very aware" of competitors leveraging the direct to consumer model. Rating 4.2 out of 5 stars with 178 reviews.
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You never run into the issue of (toothbrush heads) piling up in the bathroom, and it's not a guessing game."ĭollar Shave Club and Harry's proved the low-cost subscription model could work with razors. Quip - Plastic Smart Electric Toothbrush Starter Kit - 2-Minute Timer, Bluetooth, Free App + Travel Case - All-White. Free shipping Free shipping Free shipping. You get one in the door and throw the other out. Replacement Toothbrush Heads Compatible quip Electric Toothbrush (4pack white) 8.99. "It's not like a meal service where you just want to change it up occasionally or a fashion item," Goldberg said. In 2015, 36 percent of adults visited a general dentist within the past year, according to the American Dental Association Health Policy Institute. Quip's plan improve interaction between patients and professionals hinges on people actually seeking care. You're like, 'OK, I'm back to what I was before.' They're looking for someone to be the helping hand and support their patients between visits." "The whole problem is when you leave the office you're just done. "This is what we bring: a connection to their patients," Enever said.
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The company has used some of the money from its $10 million in series A funding it sealed in November to market to dental professionals, especially during local dental conventions. It's piloting a number of programs this year to perfect its dental connection platform. Quip has more than 15,000 dental professionals signed up. This symbiotic system is how Quip thinks it can differentiate itself from competitors and become more than simply a toothbrush brand. Once synced, dentists can click a button to confirm patients visit on-time and reward them by paying for the next two refills of their Quip subscription. To connect, patients enter the name and email of their dentist and Quip will send a request to the dentist and will reward the patient with a $5 credit. The alerts come every six months from when people sign up or every six months based on their last appointment if subscribers link to their dentist on the platform. Quip notifies its customers when it's time to see a dentist.
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